Graphic and Web Design
ABC Access Business College

Program Description

This Diploma is approved as vocational programs under the Private Career Colleges Act, 2005

This well designed program prepares Graphic Designers, Web Designers and Illustrators with the tools necessary to take on a wide range of responsibilities and duties to effectively create visually rich design to gain a competitive edge as Visual Artists, Digital Media Artists, as well as Publishers.

Students become confident and proficient with using current industry standard applications for graphic and web design such as Adobe Illustrator, Adobe Photoshop, Adobe InDesign and Adobe Dreamweaver.

Graphic designers conceptualize and produce graphic art and visual materials to effectively communicate information for publications, advertising, films, packaging, posters, signs and interactive media such as Web sites and CD-ROMs.

They are employed by advertising and graphic design firms, by establishments with advertising or communications departments and by multimedia production companies, or they may be self-employed.

Graphic designers who are also supervisors, project managers or consultants are included in this unit group. Illustrators conceptualize and create illustrations to represent information through images. They are almost solely self-employed.

Main responsibilities

Graphic designers perform some or all of the following duties:

Consult with clients to establish the overall look, graphic elements and content of communications materials in order to meet their needs
Determine the medium best suited to produce the desired visual effect and the most appropriate vehicle for communication
Develop the graphic elements that meet the clients' objectives
Prepare sketches, layouts and graphic elements of the subjects to be rendered using traditional tools, multimedia software and image processing, layout and design software
Estimate cost of materials and time to complete graphic design
Use existing photo and illustration banks and typography guides or hire an illustrator or photographer to produce images that meet clients' communications needs
Establish guidelines for illustrators or photographers
Co-ordinate all aspects of production for print, audio-visual or electronic materials, such as Web sites, CD-ROMs, interactive terminals, etc.
Co-ordinate sub-contracting
Work in a multidisciplinary environment
Supervise other graphic designers or graphic arts technicians

Illustrators perform some or all of the following duties:

Consult with clients to determine the nature and content of illustrations in order to meet their communications needs
Develop and produce realistic or representational sketches and final illustrations, by hand or using computer-assisted design (CAD) software, for printed materials such as books, magazines, packaging, greeting cards, stationery, etc.
Assist in developing storyboards for electronic productions such as multimedia, interactive and digital products, television advertising and productions, etc.
Produce 2-D and 3-D animated drawings or computer illustrations
May adapt existing illustrations

Graphic and Web Design Course Details