Business Administration (Marketing)
North American College of Information Technology

North American College of Information Technology
Scarborough
5048 weeks
$25,000 - $144,000
Full Time
Diploma
No

North American College of Information Technology

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Program Description

The objective of our program is to equip successful graduates with the knowledge and skills required to function effectively in the modern business world environment to Plan, manage and execute marketing strategy for existing and new products launches, able to:

Build and develop strong relationships with business customers

Prepare sales forecasts and prepare sales reports (e.g. quarterly sales results and annual forecasts etc.

Develop marketing plan and executing marketing campaigns, program, and events

*Manage customer service practices to exceed the expectations through developing and implementing affluent campaigns

Maintain customer database for generating leads and achieving sale targets

Perform periodic competitive analysis for strengthening the company’s position in the market

Optimize the effectiveness of existing marketing campaigns and communication plans keeping in mind marketing & business objectives

Develop new business with existing clients and/or identify areas of improvement to set and meet sales targets/quotas

Develop product message, customer responses, and customer case studies

Conduct market research

Gather marketing data on competitors, analyze them to make recommendations

Gain understanding of business objectives to create product awareness, support on promoting events/campaigns, and qualifying prospects

Understand and use analytics to build digital strategies

Modules

Word, Excel, PowerPoint and Outlook

Principles of Accounting

Customer Relationship Management

Accounting Software – Sage 300

International Marketing & Trade

Applied Marketing, Sales & Advertising

Managing Business Operations (MBO)

Managerial Accounting and Finance

Market Research & Analytics

Business Communication

Job Search

Project Practice Sets

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