MASTER Program Document
Get the up-to-date training and hands-on experience you need to launch your business career. The Business and Digital Marketing Management diploma program will provide you with the latest skills in social media, web, and digital marketing. Combine that with a foundation in traditional business skills such as writing and project management, and you'll be prepared to take on an entry role in business management or even launch and run your own business. This program will help you to keep up with the rapid rise of digital media communication, which has transformed marketing, promotion, and sales. In less than a year, you'll learn how to deliver effective e-media marketing campaigns and gain an understanding of the latest digital and social media marketing tools and analytics. You'll also get to put your new skills and knowledge to use through a practicum placement in a real-world business environment.
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This 43-week program introduces students to communications, marketing and sales principles and techniques. Students learn about customer service, computer software, the foundations of accounting, and more. At the end of the program, students complete a five-week practicum placement, which equips them with the skills and experience to launch their careers after graduation.