Business and Digital Marketing Specialist
Eastern College

Eastern College
65 weeks
$31,000 - $91,000

Eastern College

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Program Description

Business and Digital Marketing Specialists work on developing the strategies used in marketing a company’s product(s) or managing an organization’s image and online, using various techniques and tools such as social media. The Business and Digital Marketing Specialist program provides students with foundational business courses including those in Microsoft Office and bookkeeping, along with the core essential skills and knowledge in the major areas of the field, including email marketing, search engine optimization, search engine analytics and social media platforms and strategies.

Upon completion of this program, which include a three-month field placement, graduates will be eligible for employment in a wide cross-section of businesses and organizations which have an online presence. These include retail companies, manufacturing companies, logistics companies, engineering consultancies, organizations in healthcare, and management consultancies.

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